There is a shortage of properties, not of buyers. The job is won on instructions.
Sales are holding up and supply keeps shrinking. The modules that matter are not the ones chasing people looking for a home: they are the ones that find the people selling, and offer a property to buyers who were already looking before it reaches the shop window.
Six things that cost you, and never show up in any balance sheet.
These aren't problems with how you sell: that's taken for granted. They are the points where an agency loses instructions and clients without anyone keeping count.
Only one block is required.
It has four components and isn't optional: it's what lets everything else talk to each other. The eighteen modules plug in on top, one at a time, and none of them is mandatory.
And whoever answers first wins it.
A portal enquiry arrives in the evening and the same person has already sent three others. With an industry average delay of fifteen hours, answering in eight seconds isn't an improvement: it's a different league.
The scarce resource is the instruction.
The market is under pressure from lack of supply: whoever has properties sells. These six modules are for winning them, and the two that count most are the radar, which watches private sellers for months rather than a day, and the chain, which finds people who need to sell in order to buy.
Where the advantage is lost in a day.
A property taken on Monday and offered on Tuesday to someone already looking for it never reaches the portals. One taken on Monday and published on Friday is in the shop window like all the others.
Where they decide whether to buy.
There are three days when a reply changes the outcome, and then months when an occasional contact is enough to stay the agency they call. Hardly anyone does either.
Before you have to ask them.
Does it replace the management software we use today?
No, and it isn't meant to. Your management software remains where you keep instructions, commissions and paperwork, and it remains the source of your data. Our modules work alongside it: they read the exports it already produces, the documents that arrive by email and whatever you enter yourselves, then hand back files in formats it can import. There is nothing to migrate and nobody has to switch software: the day after launch you work exactly as before, with less manual work.
Is the private-seller radar legal?
Yes, because it works only with public information. It watches the listings anyone can see on property portals and keeps their history: how long a property has been on the market, how many times the price has been cut, when the listing was withdrawn. That memory is what tells you which owners are losing faith in selling on their own. We don't use databases of owners and we don't build them: compiling lists of private individuals in order to contact them would be unlawful profiling, and it is not a route we take.
Do we have to take the Meta campaign management as well?
No. Campaign management is a module like any other and is switched on only if you need it. If you already run your campaigns, or an agency does it for you, you take the rest of the catalogue and leave that module out. Everything else works the same way, because enquiries reach the register whichever channel they come from.
How do you handle anti-money-laundering obligations?
We treat them as part of the foundations, which is why the anti-money-laundering file sits in the base block rather than among the optional modules. Under Italian Legislative Decree 231/2007 the obligations start when you are instructed, even verbally and on a non-exclusive basis, and publishing a listing can count as proof that the instruction exists. So the system checks that the file is open before a property goes on display, and keeps the records for the ten years the law requires.
Where does our clients' data end up?
It stays yours and it stays where it is. The system reads what it needs to do its job and produces exports, but it never keeps a second copy of your portfolio anywhere else. Every action is recorded in the register, which you can export at any time, including the day you decide to stop: everything done in your name remains available to you, with or without us.
Do we have to take every module?
No. You start with the base block, which has four components and is the only mandatory part, and add only what you actually need on top. An agency that struggles to win instructions needs different modules from one with a full portfolio that loses deals after the viewing. Modules are switched on one at a time and each is measured before the next is added, so you always know what is paying its way.
These are previews. The real demo is yours.
What you've opened here are samples with made-up data, to show what it's about. You reach the system built around your business in three steps.